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4 Main Features of Popular Business Gifts

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18. July 2021
4 Main Features of Popular Business Gifts 1 Renata Novak je strokovnjak na področju vsebinskega marketinga, digitalnega marketinga in upravljanja blagovnih znamk.
4 Main Features of Popular Business Gifts 1 Renata Novak is a brand manager, digital marketer and content writer.

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One of the reasons a company gives away business gifts is for promotional purposes. This is the most popular marketing move, which for a small price not only helps to promote the products and services offered by your company, but also strengthens business relationships with your co-workers and partners. The main purpose of such products is to thank everyone who has contributed in any way to the working of your company – this includes not only employees but also business partners, suppliers, external workers and even existing customers. With a corporate gift, you let them know that you appreciate their effort and loyalty, and that you look forward to continuing to work with them. And while this type of gift is very similar to promotional gifts, they still differ in many ways.

The use of business products therefore allows your company to build relationships and at the same time ensure the visibility of your brand. Of course, it takes a lot more than just imprinting the product with your logo – you need to think about the fact that it is not a mass gift giving. In most cases, when we decide on a business gift, we know very well the person for whom the product is intended. Then, of course, we must not forget the quality and general appearance of the product, and it is also important that the gift reflects the idea of our company – so it must be in line with our products or services to evoke some kind of association.

The Quality of the Gift Reflects the Quality of Your Business

If you surprise someone with a gift with the logo and name of your company, the quality of the product will reflect the quality of your company and business. You probably don’t want potential customers to associate your brand with poorly made products, do you? For this reason, it is necessary to check twice, even three times, the quality of a business gift that you will give to someone. When we talk about quality, it mainly refers to the longevity of the product itself – if you want to present your company as a successful and worthwhile business, then it is good to invest a little more money in the production of corporate products. This will prevent unpleasant situations in the future.

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Don’t Forget About the Logo and Company Name

Although many inexperienced businessmen decide against it, it is still necessary to stamp every gift with your logo – especially if you want to increase the visibility of your company with the product. For example, imagine the following situation: Your business partner has invited his extended family to a birthday dinner. He prepares the dish with the help of a kitchen set that you gave him last month. The above-mentioned excellent quality and visual appeal of the products attract the attention of one of the guests, who is also interested in buying similar products. Your business partner not only highlights your logo, but also briefly introduces the essence of your business – perhaps you as well. This is how your business is presented to a new potential client with the help of an unofficial advocate!

However, do not go overboard with the size of the logo, as it can create a negative impression on the recipient. This is especially true for T-shirts – if the logo or company name covers more than half of the T-shirt, the gift recipient will probably not want to wear it, as it will make them look like a walking advertisement board.

Business Products Should Reflect the Company’s Vision

It is important that promotional products are related to your products so that people will easily remember them and associate them with your business. For example, if you want to promote environmentally friendly alternatives to everyday gadgets, let your business gifts carry a similar message. So, to effectively promote your business, use products that will subconsciously influence your customers. The more positive emotions they arouse, the better for your brand. So the next time they see your logo, people will immediately associate your products and services with something good and nostalgic.

Personalization

To make the gift even more special for your co-workers, personalize the product. You can adapt the latter to each individual by changing the basic colours, adding a personal message, or simply by purchasing unique gifts for each of the people you will gift. Of course, a lot depends on how much the gift maker and supplier is willing to work with you, or how many changes they can actually make in making the products.
Since you probably know the gift recipients well, you can choose gifts for them according to their hobbies (for example, if your business partner likes to visit the mountains, you can surprise them with a quality backpack and a thermos with your company’s logo). On the other hand, you can also give an employee a business gift for their birthday or similar event.

Let’s summarize! Corporate gifts help you build relationships with your employees, co-workers and regular customers. And while many of us associate gift-giving with the holiday season, this marketing technique is a great way for us to strengthen relationships throughout the year. But don’t forget that business products also work similarly to promotional gifts – they increase the company’s visibility in the market and thus increase sales. For this reason, the products must be attractive and give a good impression to the recipients.

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