4 Reasons Why Corporate Gifting Is Critical to Business Growth

There are two key types of business gifts – those you give to customers and those you give to employees. Using both types of corporate giving can have extremely positive benefits for your business.

If you’re looking for ways to improve employee engagement or reduce staff turnover, corporate gift packages are just one of the many strategies you can adopt within your business. Similarly, if you want to strengthen relationships with current or future clients or help your business stand out from the competition, providing corporate gift packages should be a key part of your strategy.

To help you decide if corporate gifting is right for you, we’ve put together this article that looks at 4 key reasons why corporate gifts are important.

1 Lets Recipients Know They Are Appreciated

If there’s one thing that will hurt your business more than anything else, it’s people—both customers and employees—feeling undervalued. If customers don’t feel valued, they’re likely to look elsewhere for businesses that do. Research shows that as many as 7 out of 10 customers decide to cooperate with another provider because of perceived indifference on the part of the company.

Similarly, employees who feel undervalued are likely to become discouraged and less productive. And in the worst-case scenario, you may even find that staff turnover is on the rise as employees look for other work environments where they feel valued.

While it’s helpful to have managers and leaders directly communicate their appreciation, a timely business gift or gift package shows individuals that the company as a whole appreciates them. Even something as simple as a personalized laptop or a pair of branded earbuds shows recipients that you’re willing to go the extra mile to show your appreciation—making them feel appreciated.

2 Creates a Positive Work Culture

As noted above, underappreciated employees are likely to be less happy and less productive in the workplace. As a result, you will not only have a less efficient workforce, but you will also create a negative workplace culture.

Regular business gifts, used to reward high achievers – individuals who always go the extra mile – or just to thank hard-working employees, will go a long way in promoting a positive work environment. Even better, the more positive the work culture is, the more likely it is that employees will look forward to coming to work and perform their work much better than otherwise.

3 Strengthens Your Relationship With the Recipient

While many factors contribute to why a customer will choose your company over another, one of the key factors that will keep them doing business with you is the relationship they have with you. So if a customer rarely hears from you except on invoicing days, chances are you won’t have a particularly good relationship with them.

On the other hand, you will have a much stronger relationship if you focus on building a strong relationship with them by not only maintaining regular contact, but also showing your appreciation throughout the year with business gifts. As a result, they will be much more inclined to continue this relationship for the long term – which means that it is not only a better relationship, but also more profitable!

Remember, research shows that 66% of recipients were able to recall the brand after receiving a promotional gift. This is powerful stuff!

4 Sets You Apart from Your Competitors

In today’s world, with more and more new companies popping up every day, it’s more important than ever to maintain a competitive edge in your industry. After all, if there is someone who offers better service, a better product, or a better experience, it’s only a matter of time before your customers start thinking about switching service providers.

Providing regular business gifts to your customers is just one of the many ways you can set your brand apart from the competition. Not only does it prove that you’re a brand that truly cares about your customers, but it also shows that you’re willing to go above and beyond your competitors to satisfy your customers. Once you gain this competitive advantage, it’s only a matter of time before you gain more customers.