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4 Things to Consider When Choosing Gifts for Business

3 min


13. December 2021
4 Things to Consider When Choosing Gifts for Business 1 Renata Novak je strokovnjak na področju vsebinskega marketinga, digitalnega marketinga in upravljanja blagovnih znamk.
4 Things to Consider When Choosing Gifts for Business 1 Renata Novak is a brand manager, digital marketer and content writer.


From employees to suppliers, customers and resellers, gifting is a great way to build relationships with your stakeholders. More companies see the benefits of building strong relationships with small, cost-effective gifts that remind people to appreciate their contribution to the success of your organization.

Promotional and business products are an extremely powerful marketing tool as they allow a brand to connect with consumers by targeting their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.

When it comes to implementing your gift-giving strategy, the most important weapon in your arsenal is your gift supplier. You need a gifting partner who will help you achieve your goals on time, on a budget and provide high returns.

How to Choose the Right Business Gift Supplier

The perfect business gift will delight your recipient without exceeding your budget. There are five factors to consider when choosing a business gift supplier (and the gifts themselves). Not only will you impress your recipients, but with your shrewd, budget-saving purchases that support your sales and marketing efforts, you will drive the company to grow.

1. Obtain Proof of Your Budget Before Contacting Business Gift Suppliers

This may sound silly, but as a first step, you’ll want to know exactly how many gifts you need and how much you’re willing to spend on a piece. Those responsible for ordering gifts read the options too often for hours and discover that the shortlisted item will spend their entire budget and then have to start over.

Make sure you don’t forget the spare gifts. In general, you should arrange for about 10 to 15% more gifts than you actually need in case a few names are subsequently added to your gift list.

2. Budget Delivery Costs

Pay attention to additional costs, such as shipping costs, and include this in your total budget. Ask your potential gift suppliers if the full amount listed includes delivery. Other things you should check with your supplier when arranging for delivery include:

  • Where is your supplier based?
  • Will your gifts be delivered directly to your recipients or do you have to arrange for courier delivery of gifts from a single delivery location (at an additional cost)?
  • What is the delivery time of your supplier (for example, do they offer services such as same day delivery)?

3. Pay Attention to the Gifting Etiquette in Business Circles

If you understand what is allowed in business gifting and what is not, you will ensure that you choose a gift that is appropriate for the situation. Despite the best intentions, it is easy to mistakenly buy a gift that is too personal or expensive. Both cases can make your recipient feel awkward, which is exactly the opposite reaction you are targeting.

A good business gift supplier will have a wide range of gift options available or will look for more suitable products on your behalf. At the same time, they will also guide you and help you identify suitable gifts.

4. Choosing the Perfect Business Gift

To choose the perfect business gift, you need to find a balance between personalized and thoughtful without becoming too personal. At the same time, it should be remembered that too many impersonal gifts will not have the same effect.

The challenge is to find 250 gifts that are affordable, thoughtful and at the same time keep representing your brand. To achieve this, you need to be creative – you can combine, for example, promotional and business gifts. Promotional gifts, such as a branded pen or diary, can be combined with a basket filled with delicious snacks.

You’ll want to find a supplier who can tailor their offering to suit the needs of your brand, including professional wrapping or gift wrapping, and personalized personal messaging cards that will make your gift stand out from the crowd.

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