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5 Types of Promotional Gifts You Can Use for Smart Marketing

4 min

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18. July 2021
5 Types of Promotional Gifts You Can Use for Smart Marketing 1 Renata Novak je strokovnjak na področju vsebinskega marketinga, digitalnega marketinga in upravljanja blagovnih znamk.
5 Types of Promotional Gifts You Can Use for Smart Marketing 1 Renata Novak is a brand manager, digital marketer and content writer.

 203 views

Special events, recognition of employee achievements and customer gifts – all good reasons to order exceptional promotional gifts that will elevate your brand in a short time. Promotional products have long proven to be the best form of marketing – both your regular and loyal customers as well as potential new clients are happy with useful gifts that are pleasing to the eye. But choosing them is often difficult due to the huge range of promotional products we encounter in the market.
Everyday promotional products – items that you always have on hand and can be donated to employees, business partners and potential customers – are the ones that make your brand recognizable. It is extremely important that such gifts are always available as you never know when they will come in handy. Due to high demand, however, it sometimes happens that these are not found in stock.

So, what items should you always have at your disposal? Here’s a list of five types of promotional gifts that smart business people should always have on hand in 2021.

1. Gifts for Virtual Events

Virtual events have shaped the future of business meetings a few years ago – now, in the time of a pandemic, they play an extremely important role in maintaining even those business contacts that are not far away. Not only are they convenient in the current situation, but they can also save companies a lot of money in the long run. All the costs of events in the virtual world are eliminated, and with enough creativity, experienced businessmen can use the saved budget wisely. Incorporating gifts into virtual meetings can be a great way to get people excited about your event while increasing your brand awareness.

When choosing promotional gifts for virtual events, it is important to consider items that will make your event more attractive. You should also consider promotional gifts that your attendees can use during the event, such as a coffee cups, notepads, or headphones. This will evoke a sense of connection in the participants, despite the physical distance.

2. Technology-Related Gifts

The best promotional products are useful, and technological gifts are among the people’s favourites.

Why are technological gifts actually essential for smart marketing? One of the main goals of promotional gifts is to increase brand awareness – the most effective way to do this is by gifting valuable products. Quality products, which are also useful, are used more often and are consequently much more effective in promoting your company.

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3. Good, Better, Best

Instead of categorizing promotional products by price, create three categories – good, better and the best. These will help you organize and choose gifts throughout the year. For example, some promotional products can be gifted, so to speak, to anyone, while others are smarter to give to sales representatives who will introduce you to potential customers. Create categories with three or more promotional gift ideas, and you’ll be ready for just about any situation. For example:

GOOD: ballpoint pens, reusable straws, notepads
BETTER: recycled products, thermos, wireless chargers for mobile devices
BEST: portable speakers, wireless headphones, suitcases and bags

4. Work-from-Home Promotional Products

An increasing number of employees work remotely – companies are moving from a normal office environment to their home premises. Smart business people can take advantage of this opportunity by giving employees promotional products suitable for working from home. Products that are very useful and make it easy to work remotely will make your business well known.

These products include but are not limited to board games, clothing, fidget toys, laptop bags or portfolios …

5. Turning Your Clients into Brand Ambassadors

Part of the power that promotional products have is their ability to spread brand awareness beyond those who receive the gift. You can choose products that could be easily seen in cities with a lot of traffic – the more a quality and attractive gift is noticed in a crowd of potential customers, the better!

This strategy will bring a higher return on investment to your promotional products. It also allows you to use existing resources. Surprise your employees and other team members with a few products and start a brand awareness campaign from there.

So, why is it good to have a promotional product on hand? Here are the key factors to consider when ordering gifts:

  • Usefulness
  • Quality
  • Uniqueness

Follow these key guidelines when deciding which promotional products to invest your money in. With these “must-have” products, you can promote your brand extremely effectively – so you need to make sure you always have them on hand so they’re available for you to use on any day of the year.

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