7 genialnih načinov za učinkovito uporabo promocijskih izdelkov

7 Ways to Effectively Use Promotional Gifts

5 min

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29. November 2021
7 Ways to Effectively Use Promotional Gifts 1 Renata Novak je strokovnjak na področju vsebinskega marketinga, digitalnega marketinga in upravljanja blagovnih znamk.
7 Ways to Effectively Use Promotional Gifts 1 Renata Novak is a brand manager, digital marketer and content writer.

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The better consumers remember your brand, the more likely your target audience is to think of you when they need your products and services. This can have a strong impact on leads conversion and sales, making promotional gifts a key part of your marketing strategy.

One of the best ways to stay in the minds of your consumers is to offer them promotional products that you personalize with your company logo or your brand name. However, there are right and wrong ways of using promotional gifts to strengthen business ties, improve your marketing, and promote cash flow.

Advantages of Promotional Products

According to a large number of studies, most customers remember the brand better when they receive a promotional product from them. By comparison, for a potential consumer to remember your business name and what you do, you’ll also need to invest up to seven TV, print, or online ads in marketing. Looking at the situation from this point of view, it is more than obvious that promotional gifts are worth their price.

Rapid brand recognition, which you can rely on with promotional products, inspires immediate customer confidence. This makes it much easier for them to decide which companies to do business with, which is no small thing in a world that is constantly striving for quick and convenient solutions.

Although brand awareness is one of the great benefits of using promotional products, it is by no means the only one. Also, these gifts are really cost effective as there is a wide selection of products available that have a much lower rate of the Consumer Price Index than say an extensive online advertising campaign. Promotional gifts also motivate consumers to buy – nearly 80 percent of respondents said they would be more likely to invest in a company’s products or services that would surprise them with a promotional product.

So How Do You Effectively Use a Promotional Gift?

Your business can gain a lot if you use promotional products properly. However, you can’t just expect your profits to increase just because of a gift with your brand name. Although the benefits of promotional products in marketing are huge and consistent, technique is key if you want to reap as many rewards as possible. Here are seven smart tips and simple tricks you’ll need to follow from start to finish for increased success. Use them in practice as you solidify your strategy to make the most of all that promotional products have to offer your business.

Make Sure It Lasts as Long as Possible

Did you know that people usually keep promotional products for about a year? That’s why it’s important to create promotional products that have a long lifespan, thus ensuring that your brand stays in people’s homes for longer.

In general, items such as outerwear and umbrellas are kept the longest. And because they are really useful in everyday life, they are likely to be used regularly as well. This is important because your promotional products will not have the same effect if the gift recipients leave them at the bottom of the closet.

Know Your Audience

You should always keep your audience in mind when marketing. It doesn’t make sense to make big decisions if it doesn’t appeal to your target market. For example, let’s say your regular customers are older and less active. In this case, a hoodie is probably not the best idea for a promotional gift. Not only is this demographic less likely to keep such a product for long, but they are also less likely to use or even appreciate it.

So why not consider an attractive wall calendar for your older customers? However, if you are giving gifts to an ecologically aware group of young people, you can opt for an attractive bag or a water bottle. Regardless of the demographic category you are targeting, there are definitely promotional products that are perfectly tailored to their wants and needs.

Put Quality First, Price Second

The good side of promotional gifts is that the price does not always reflect the quality. Quality promotional products are quite affordable, especially when it comes to large quantities. Something completely simple, such as a fountain pen, is also considered a great gift as long as it looks good and is functional.

The better the quality of your promotional products, the more likely they are to make a good first impression – and not just on the recipient. When your consumers wear an attractive hat with your company name or carry a laptop bag with your logo, passers-by will be able to see that your business cares about quality.

Offer Promotional Products to Employees, Too

Why not also show your employees with promotional gifts that you appreciate their effort and loyalty? At the same time, you can also find out which ones are the most popular among the different age groups in your office.

This does not only bring strategic benefits. As with promotional products aimed at customers, they will not be the only ones to see them. Whether you are carrying a branded backpack of your company on the way to work or exercising in the gym in your promotional T-shirt, your products will attract the attention of many people and thus increase the visibility of your company.

Promote Your Business at Events

You may be wondering when you should distribute your promotional products, and the best answer is at events hosted or sponsored by your company. Conferences and trade fairs are the perfect opportunity to spread the awareness of your brand, as you can offer free products to potential customers.

A popular gift at various events is a promotional bag with a bunch of different smaller products that your guests can use during the day or when they get home. Products can include notes and other stationery, a keychain, and perhaps even delicious snacks.

Organize Contests

You are likely to have a greater impact with your promotional products if you impress your customers with them. The best way to do this is to organize sweepstakes on your social media. This strategy is simple – followers who want to compete in the sweepstakes can simply share the post, answer the sweepstakes question under the comments, or tag one or more friends. The very interaction with the publication will bring you greater brand awareness.

However, for this to work, the promotional products you offer must be especially desirable. You can’t expect a social media contest to take off if you promise only a key ring. Assemble a gift bag full of interesting items that your followers will love.

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