Designing Promotional Gifts that Align with Your Brand Identity
In the dynamic landscape of marketing, where impressions are swift and competition is fierce, the role of design in promotional…
4 min
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Renata Novak je strokovnjak na področju vsebinskega marketinga, digitalnega marketinga in upravljanja blagovnih znamk. |
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Renata Novak is a brand manager, digital marketer and content writer. |
Warm weather and longer days lift spirits and reduce stress. We associate sunshine with happy times – going to garden parties and parks, watching sports competitions or working out, holidays and festivals, and the list goes on. Summer also brings business advantages – by promoting your services or products during the summer time with seasonal goods, you can associate your brand with a time when people are happier! By choosing a timely item to use during the summer activity, you can ensure that your brand is at the forefront of the minds of your target markets especially during the summer season.
In fact, the right summer promotional product will not only make your customers’ leisure time a little more special, but also create a great opportunity to build genuine, valued business relationships. From sunglasses, flip flops and key chains, bottle openers, to umbrellas and pavilions – there exist countless summer business gifts! Each of them can be printed with your company’s logo, a motivational message or the recipient’s name.
Below you will find a selection of our favourite summer promotional products!
A classic summer promotional item – sunglasses! Whether the sun is shining or not, promotional sunglasses are a conversation starter and can add fun and personality to your marketing. Depending on your budget, you can choose from countless models of sunglasses in different materials, finishes and colours.
Beach and summer go hand in hand, don’t you agree? A fun way to promote your brand in the summer is with products you’ll use on the beach. Personalised beach balls, towels with your logo, beach bags and cooler bags, volleyballs, fans and even beach umbrellas are examples of gifts perfect for use under the summer sun!
A summer T-shirt, sportswear, cap or hat with your logo will impress your customers, especially if designed in a retail look. Even humorous or unusual pieces impress many people! And let’s not forget the indispensable summer fashion accessory – flip-flops!
In warmer weather, it’s important to stay hydrated, especially if exercising. So whether you’re promoting a specific wellness campaign or want to demonstrate your eco-ethics with a reusable item, why not pamper your target market with a durable water bottle branded with your marketing message and call to action?
The perfect companion for any trip – travel mugs and personalised thermoses are a must-have accessory for any type of vacation, whether it’s camping or an outdoor adventure! With the thermos, you can also provide a warm drink that will warm you up on a cooler summer evening in the park or in the garden! Pair a mug or thermos with a branded picnic blanket for a cosy occasion.
Many of us enjoy barbecuing as a way to relax and spend time with friends and family during the summer months. As a promotional gift, you can personalise everything from aprons, grilling accessories, cookware, and even a real grill! You can put together a barbecue package for your customers or business partners, which includes all of the above and provide a real party in your home garden.
Whether you’re enjoying a picnic in the garden, in the park, or when you’re out and about, a personalised cooler bag, picnic blanket and lunch box are the absolute summer must-haves! Why not add a touch of sophistication with a glass with a straw or a new combination of accessories? Perhaps you can also surprise the recipient with a bottle of light wine and a set of personalised glasses.
Every barbecue or picnic needs a good atmosphere, and even if only a small number of people gather, you can create a real party with a quality speaker and fun songs! There are some amazing quality speakers available these days to make any outdoor occasion sound better! These types of promotional gifts also have a great advantage, as they last much longer than just the summer season due to their very high perceived value.
A fun marketing idea to make the most of your summer stay or vacation is a personalised board game or a sports gift! A great way to convey your brand culture to your target market and make sure your brands are remembered with a smile. You can even combine a game or sports product with a competition, team building, or give them away at sports events that we organise throughout the summer.
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