Personalizing Gifts for Different Occasions: A Guide for Business Owners
In today’s business landscape, personalization has become a key strategy for creating meaningful connections and fostering strong relationships with clients,…
60 views
4 min
972 views
![]() |
Renata Novak je strokovnjak na področju vsebinskega marketinga, digitalnega marketinga in upravljanja blagovnih znamk. |
![]() |
Renata Novak is a brand manager, digital marketer and content writer. |
973 views
Sweet cookies, homemade salami, delicious organic spreads… Who wouldn’t want a delicious gift, especially during the holidays that are inevitably approaching! I know that I personally would be extremely excited about the package of yummy goodies and I am sure the same is true for the vast majority of consumers. Nevertheless, many people would rather receive a woolen hat or a thermos instead of promotional snacks as their holiday gift. So, let’s get down to explaining why recipients sometimes refuse food as a promotional gift or even throw it away!
Allergies to nuts, dairy products, chocolate, and gluten can nullify a wide range of common food gifts, including sweets and cookies commonly used for holiday gifts. Those with the worst allergies can experience a serious, even deadly reaction due to unconsciously eating the wrong things. Since it is, so to speak, impossible to know which of the customers deals with sensitivity to certain food products, it is difficult to give such people an alternative gift. What’s worse is that a lot of people aren’t actually aware that they’re allergic to certain foods!
It is quite common for people to indulge in a huge amount of sweets and other goodies during the holidays and then make a New Year’s vow to get rid of the extra pounds. Therefore, your delicious gift may roam straight into the trash, especially if the customer receives it after the New Year. You can also avoid this by surprising your gift recipients with a healthy version of classic holiday goodies, thus making sure they don’t feel too guilty while enjoying their sweets.
This group would include those who lead a vegetarian, vegan, organic, environmentally friendly or socially responsible lifestyle. Those who advocate a healthy and socially responsible lifestyle will stick to their philosophy and may even look at you and your business differently if you surprise them with vegan and locally produced snacks. And why shouldn’t that be something you do regardless? This way you can kill two flies with one stone – satisfy all your customers and at the same time take care of the well-being of the planet.
Many communities renounce certain food products on the basis of religion. For example, members of Islam would not accept products containing pork or alcohol as a gift. They will also reject lamb, beef, goat and chicken in case the animal was not killed by a Muslim who had previously performed a prayer. Jewish people will also not accept certain foods, especially pork, shellfish, and combinations of meat and dairy. Of course, there are other religious restrictions, and it will be difficult to follow each one.
Many promotional food gifts have a shelf life of about 3 to 6 months if stored properly and then need to be discarded. For some, however, the shelf life may expire in just a few days! Other food items may require special care without which they will spoil. Therefore, before actually buying promotional products from the distributor, always check the expiration date of the purchased food and discard it in case of expiration.
974 views
If you are firmly committed to giving out food during the holidays, you are left with only one option: you need to find out the allergies, diseases, religion, and the philosophy of your customers. One way of doing this completely unobtrusively is to send out surveys to profile the customer base. Only then will you be able to make sure when food is appropriate as a promotional gift and when it is not. Giving the wrong kind of food can ultimately also harm a company’s brand. Alternatively, you can go for one of the following two options:
Choosing non-food gifts is a much safer alternative for the aforementioned groups of customers who face serious allergies on a day-to-day basis or live a different lifestyle than others. The good side of classic gifts is that there are countless options to choose from, so you can be sure to find something for just about everyone.
When it comes to promotional, business and any other gifts, gift cards and coupons are always a safe choice. You can therefore offer customers or employees a discount or a free item on their next purchase, which will convince them to continue doing business with you, and at the same time you will not be burdened with finding a suitable gift.
For groups of customers who are not sensitive to certain foods, holiday food gifts can actually be an economical choice. You can opt for one larger gift or gift basket, which you give to the whole company or an individual group of customers – they share the gift and you reduce the cost of buying and sending individual gifts.
So, there are both pros and cons to food as a promotional gift. By following all the guidelines written in today’s post, you can be much more confident in your gift! So jump into our category of organic goodies and choose your favorite snack before it’s too late to order holiday promotional gifts.
In today’s business landscape, personalization has become a key strategy for creating meaningful connections and fostering strong relationships with clients,…
60 views
As a business owner, you may be familiar with the power of promotional gifts in creating brand awareness, engaging customers,…
125 views
In the modern era of business, there are countless brands and businesses vying for the attention of potential customers. With…
80 views
When it comes to promoting your business, there are many different approaches you can take. Traditional advertising methods, such as…
115 views
In today’s competitive market, it’s more important than ever for businesses to find ways to stand out and attract customers.…
180 views
In today’s business landscape, personalization has become a key strategy for creating meaningful connections and fostering strong relationships with clients,…
60 views
As a business owner, you may be familiar with the power of promotional gifts in creating brand awareness, engaging customers,…
125 views
In the modern era of business, there are countless brands and businesses vying for the attention of potential customers. With…
80 views
When it comes to promoting your business, there are many different approaches you can take. Traditional advertising methods, such as…
115 views
In today’s competitive market, it’s more important than ever for businesses to find ways to stand out and attract customers.…
180 views
975 views
In today’s fast-paced and demanding work environment, achieving work-life balance is more crucial than ever. Striking a healthy equilibrium between professional responsibilities and personal well-being…
40 views
We have reached the last week of this year; the New Year holidays are upon us, dedicated to celebrating and spending time with our loved…
250 views
In the past couple of years, sustainability has become a major topic in all parts of life – home living, business management, and even diet.…
350 views
Cold weather can cause a change in appetite, as we exchange light summer salads and grilled dishes for more hearty meals that keep us full…
410 views
Many people think that higher pay and perks—like paid lunches—are directly related to job satisfaction. In fact, it is the interconnections that are an important…
560 views
The impact of the pandemic on international trade makes buying local more important than ever. This period over the past few years has been one…
520 views
Customer loyalty is a key driver of business growth, as repeat customers are generally the most predictable source of revenue and have a lower cost…
580 views
Every company needs to have goals aimed at increasing productivity in the workplace. The more productive your business, the easier it is to increase profits…
730 views
A healthy work environment is exactly what you need to maintain a positive well-being in your office, even when stress levels are extremely high. The…
615 views
We live in a world where we are constantly in a hurry – we are in a hurry on our way to work, to school,…
880 views
We’re finally witnessing the arrival of the new year – to be completely honest, it’s here much sooner than we expected. Sometimes it seems that…
975 views
From the moment you step into the office in the morning, you’re probably planning all the things you plan to do throughout the day. But…
1,135 views
Achieving our goals is rarely easy, which is why it is important to know how to maintain our motivation in stressful and overburdened situations –…
1,304 views
Our world faces countless problems every day – from poverty and hunger, wars and injustice, to climate change. Despite constant effort and endeavour, unfortunately none…
1,105 views
Many people want to enter their New Year with a healthier lifestyle – and why not start working on your New Year’s vows today? It…
1,096 views
I know, I know, you’ve read the title and now you may be wondering what ‘zero waste’ is all about. What does this phrase actually…
1,040 views
Have you been snoring and coughing more frequently lately? Have you been experiencing headaches as well? Do you feel more tired than usual? Are you…
1,034 views
Everyone in the world is becoming increasingly aware of the important role healthy habits play not only in relation to our health, but also in…
995 views
Employees are the most important asset of a company, which is something even an inexperienced entrepreneur is aware of. And by investing in the well-being…
1,007 views
Few of us can resist the sweet taste of chocolate. It is not uncommon to impulsively buy a whole bunch of candy in a store.…
1,316 views
Many of us have faced a new challenge in the past year – how to do our job well from home? Sticky notes are multiplying…
1,030 views
Cold winter months are right around the corner, soon to be knocking on our doors. Well, if you ask me, some cold mornings feel like…
1,027 views
971 views