Povzetek naših izzivov in uspehov leta 2021

How We Conquered 2021: Our Obstacles and Challenges

3 min


27. December 2021
How We Conquered 2021: Our Obstacles and Challenges 1 Renata Novak je strokovnjak na področju vsebinskega marketinga, digitalnega marketinga in upravljanja blagovnih znamk.
How We Conquered 2021: Our Obstacles and Challenges 1 Renata Novak is a brand manager, digital marketer and content writer.


We’re finally witnessing the arrival of the new year – to be completely honest, it’s here much sooner than we expected. Sometimes it seems that we can barely keep up with changing times and constantly changing trends – but these everyday challenges do not cause us any difficulties. Quite the opposite! We use the challenges to our advantage every year – we overcome different obstacles in different ways, we’re not embarrassed of our mistakes, but rather learn from them. This year was also full of obstacles, challenges and falls – but we did not give up.

The way we made it through 2021 can be compared to sledding. A fun children’s winter game may seem too simple to compare to the course of the business year, but it turns out they’re quite similar – in both cases, you get to the top of the (metaphorical) hill, close your eyes and go down the hill hoping for the best.

The ride itself is both nerve-wrecking and exciting – just as a child on a sled is looking forward to their next descent, so are we looking forward to future challenges. It is true that we often fall while sledding, and sometimes even end up with a scratch or two. But we learn from our mistakes – despite the many falls, we pick ourselves up every time and pull the sled back to the top of the hill. Even though we know what awaits us, we are ready for the descent again.

Pripravljeni na spust

When sledding, we learn a large number of life lessons that apply in every social circle:

  1. Sometimes courage at the top of a hill is worth potentially falling off the sled – so you just have to be courageous.
  2. We must not be afraid of pain and failure – that is the only way to learn.
  3. The most important thing is to pick yourself up after the fall and move on!

Vožnja in padci

Of course, sledding is a lot more fun with friends with whom the child shares both falls as well as laughter and experiences. The same goes for us – we love doing our job, but the experience itself is more fun and above all more fulfilling with you, dear customers and business partners. Only with your hand in ours do we really dare to go down even the biggest hills, because we know that even after the biggest falls and bumps, you will stand by our side, as you did all the years before. Your trust means the most to us, so we would like to sincerely thank you for all your support before the end of this year.

We wish you a lot of happy moments in 2022 and see you next year!

S sankami proti novim uspehov v letu 2022

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