Poslovna darila v letu 2024: Trendi in strateški vpliv v marketingu

Poslovna darila v letu 2024: Trendi in strateški vpliv v marketingu

4 min


22. January 2024
Poslovna darila v letu 2024: Trendi in strateški vpliv v marketingu 1 Renata Novak je strokovnjak na področju vsebinskega marketinga, digitalnega marketinga in upravljanja blagovnih znamk.
Poslovna darila v letu 2024: Trendi in strateški vpliv v marketingu 1 Renata Novak is a brand manager, digital marketer and content writer.


As we step into 2024, the landscape of business gifting continues to evolve, reflecting broader societal and technological trends. Once considered a peripheral aspect of business relationships, corporate gifting has burgeoned into a significant component of marketing strategies. This article delves into the growing importance of promotional and business gifts, the emerging trends in 2024, the role of technology in reshaping this domain, and the imperative of environmental responsibility and personalization in business gifting.

Growing Significance in Marketing Strategies

Business gifts, once perceived as simple gestures of gratitude, have evolved significantly, ascending to a pivotal role in strategic marketing practices. This evolution reflects a deeper understanding within the corporate sector of the multifaceted benefits that well-considered gifting can bring.

In 2024, the landscape of business gifting is characterized by its strategic integration into broader marketing and relationship-building efforts. Companies are increasingly deploying gifts as a dual-purpose tool: firstly, to solidify and enhance business relationships, and secondly, as a sophisticated mechanism for brand promotion and reinforcement.

Trends in Business Gifting for 2024

The recognition of business gifts as valuable advertising tools is a pivotal trend in 2024. Companies are investing more in gifts that carry their brand message, ensuring that each gift serves as a subtle yet effective advertisement. This approach not only enhances brand visibility but also reinforces brand identity in the minds of the recipients.

Thoughtful Investment

Investment in thoughtful gifts is gaining momentum. Businesses are going beyond generic items, choosing gifts that resonate with the recipient’s interests and values. This level of thoughtfulness not only elevates the perceived value of the gift but also strengthens business relationships.


The necessity of personalizing gifts has never been more pronounced. Personalization is key to making gifts feel special and genuinely appreciated. Companies are employing data and insights to tailor gifts that reflect the unique preferences and values of the recipient, thereby creating a more memorable and impactful experience.

The Role of Technology

Technology is playing a transformative role in the domain of business gifts. From digital gift cards to custom-made gifts crafted using 3D printing technology, the options are endless. Technology has not only expanded the range of available gifts but also streamlined the gifting process, making it more efficient and personalized.

Focus on Environmental Responsibility

A strong focus on environmental responsibility is a defining trend in 2024’s business gifting landscape. Companies are increasingly opting for gifts made from sustainable materials and are keen on minimizing environmental impact. This shift not only reflects corporate social responsibility but also resonates with the growing consumer preference for eco-friendly products.

Significance of Aesthetic and Eco-Friendly Packaging

The packaging of business gifts has gained equal importance as the gift itself. Aesthetically pleasing and environmentally friendly packaging is crucial in 2024. This trend not only underscores the value of the gift but also aligns with the environmental ethos that many companies and recipients hold dear.

Understanding Recipient Values and Interests

Understanding the values and interests of gift recipients is paramount in creating personalized and impactful gifts. Companies are dedicating resources to research and understand their target audience, ensuring that each gift is not just a token of appreciation but also a reflection of the recipient’s preferences and interests.

This emphasis on personalization in corporate gifting not only enhances the emotional value of the gift but also serves to strengthen business relationships. By aligning gifts with the recipient’s individual preferences, companies demonstrate a genuine understanding and respect for their clients or employees as individuals. This not only fosters a deeper, more personal connection but also positively impacts the company’s brand image, portraying it as thoughtful and client-centric. In this way, personalized gifting in 2024 has become a crucial aspect of corporate strategy, playing a vital role in building lasting relationships and enhancing brand perception.


In conclusion, the evolution of business gifts in 2024 reflects a multifaceted shift in corporate culture and consumer expectations. As an integral part of marketing strategies, business gifts offer a unique opportunity to strengthen relationships, enhance brand visibility, and resonate with the values of both the giver and the recipient. The emphasis on personalization, environmental responsibility, and the leveraging of technology underscores a holistic approach to business gifting, making it not just a transactional exchange but a meaningful and strategic interaction. As we move forward, the importance of thoughtful, personalized, and responsible gifting will continue to grow, shaping the future of business relationships and marketing strategies alike.

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