Promote Your Brand with Pantone’s 2022 Colour Veri Peri

If you’ve been following us for a while, then you may remember our discussion of colour psychology and the talk of how important it is to choose the right colour when designing promotional and business gifts – even more, choosing the right shade. To refresh your memory, let us remind you of the subconscious meaning of all the colours of the rainbow. In 2021, we wrote the following:

Every colour, even its shade, has its own special meaning, which penetrates our subconscious and affects every day of our lives. In business gifts, however, colours are all the more important […] – their ability to influence our moods and emotions (either positively or negatively) is something that science itself finds difficult to explain. […]

Choosing the right colour can help or strengthen your business relationships. But, […] finding the right shade for a particular occasion can prove to be a real ordeal.

It goes without saying – in marketing, colours and their shades play an important role in the effectiveness of the products themselves. But why go back to the year-old debate about the meanings of colours? We found inspiration in Pantone’s company, which annually announces a colour that will symbolize the spirit of the coming year. This year, it is a shade of purple, which they named Veri Peri, and which is fast becoming extremely popular, especially among the younger generations. But before we focus on the shade itself and try to justify its value, let’s remember what we said about purple last year:

Purple, the so-called queen of creative thinking, is incredibly strong in terms of prestige and intelligence. It has always been associated with wealth and power, so it is considered the perfect bravo for business gifts. Choosing different colour intensities helps balance its properties.

So it is clear that purple has something special in it – after all, it is really hard to overlook, which makes it extremely popular in the world of promotional products, especially in the more creative industries. Pantone similarly says about the shade of Veri Peri, which is supposed to symbolise “carefree confidence and daring curiosity that animates our creative spirit.” By including Veri Peri in your company’s promotional campaigns, you can make your brand trendy among your target audience. To enhance your next promotional campaign, we have compiled a list of the most popular promotional gifts that you can give to your customers or business partners in the beautiful purple shade of Veri Peri, thus increasing the visibility of your brand.

1. Promotional Umbrellas

Before we can enjoy summer in peace, we have a few more whimsical days ahead of us, when unannounced rain showers will surprise us on those days when we will forget the umbrella at home. Save your employees, customers and business partners from soaked clothing with practical Veri-Peri-coloured folding umbrellas. Not only will the umbrella as a fashion accessory always accompany the recepient – in the grayest and gloomiest days, it will bring some colour to everyone’s life and fill them with creativity and self-confidence.

Umbrellas in trendy colours are much more popular than you might think – so you can be sure that your logo will be so popular with potential customers.

2. Office supplies

Each of us enjoys free office supplies, because we do not waste the money we earned while using these supplies. But if they are in a trendy purple colour, all the better. If we spend an eight-hour workday between four walls, in which different shades of gray overflow, it is difficult to focus on work. With a notebook with bright purple covers, in which we write down our ideas, we can be much more creative and successful at work!

3. Personalized clothing and fashion accessories

Personalized T-shirts or jackets are one of the most successful and at the same time popular promotional gifts – if they are designed in a modern style, they attract the attention of many who will soon remember the name of your company or the look of your logo. If your company is located in the creative industry, the Veri Peri shade is the best choice when designing promotional clothing.

The same goes for fashion accessories, and especially for hats – although Veri Peri only became Panton’s colour of the year this year, it has long been popular among the younger generations. If millennials and Generation Z are your target group, Veri Peri is the perfect choice!

4. Bags of all sizes

Since most of us gave up using plastic bags, each of us needs at least two shopping bags – although stores offer shopping bags made from recycled materials, they create an additional cost that many cannot afford. This is why tote bags in a variety of colours are extremely popular with consumers, all the more so when they receive them for free.