The Secret to Successful Gifting in B2B Partnerships
Long-term B2B partnerships are essential for businesses, fostering trust and stability in the corporate world.
4 min
![]() |
Veronika Mikec je redna študentka, pisateljica blogov in bodoča revolucionarka. |
![]() |
Veronika Mikec is a full-time student, writer, and future revolutionary. |
The holiday season is ideal to surprise your employees and business partners with a small Christmas present. This will let them know that you also think of them during their days off and that you appreciate their long-term support.
Although some entrepreneurs are against sending business gifts on Christmas, their reasons for such thinking are rarely relevant (saying that employees will then expect gifts every year). Business gifts – much like promotional ones – build trust between you and your employees, suppliers and partners. I doubt there is anyone who would not appreciate a gift!
But before you start shopping for a Christmas business gift, you need to answer three important questions: Who? What? When?
You can send a Christmas business gift to a small group of employees or to a larger number of individuals, including business partners. Of course, you decide for yourself – but I’m still giving you a hint to help you choose the gift recipients.
Answer the question: Is our company a small or big one?
If you keep in touch with a smaller number of regular customers and rarely do business with new ones, it likely means that you are probably working with a smaller number of employees and that your company is still in the early stages of development. In this case, you can give a gift to a larger number of employees – it is much better if you have the opportunity to give a gift to each of your employees. Only in this way can you surely get rid of the envy or possible anger of the workers who did not receive a gift.
However, if you have been in business for a long time and your company is known in the market, this probably means that sending gifts to every employee and business partner will not be possible. You meet a large number of individuals every day, and certainly not every one of them expects a Christmas present. While a business partner with whom you have recently successfully completed a demanding project will be delighted by a gift, you cannot say the same for an entrepreneur you may have only met twice.
When actually choosing a Christmas business gift, the size of your company is just as important. With more employees, you may find it harder to afford more expensive, high-quality gifts – the sum of these may exceed your budget. If you intend to give a gift to all employees and business partners, think in the direction of ‘goodie bags’ – several smaller or one smaller gift of great importance can save you from the dilemma. Otherwise (if you do business with three, maybe five people), you can buy something bigger for everyone.
Of course, it’s not always about size – it is important that employees feel valued and that their gifts are of similar value, even if they are not the same. Sometimes we opt for personalized gifts, in which case we need to know our employees well.
This leads me to my next advice – when buying, be careful that your business gift does not offend the gift recipient. For example, if you are working with a partner from a Muslim country on one of the projects, avoid gifting them a bottle of wine at all times! Why not give them a Slovenian ethnological product? This will not only remind them of you, but also of Slovenia.
Although we often decide to shop for Christmas gifts quite late, it is different with business gifts. The latter are ordered in large quantities, and sometimes the order also includes a print of the company’s name or logo. For this reason, it is wise to order business Christmas gifts much earlier – preferably in October, but usually it is not too late in November.
After all, you can surprise your employees as well as business partners throughout the whole month of December. It often happens that the company does not organize a Christmas or New Year’s party for various reasons – many workers want to spend the holidays with their families, which is completely understandable. We also meet less often with many partners, especially if they come from abroad. That is why it is good to order business gifts for the first week of the last month of the year, because then you have enough time to give them.
Another advantage of ordering business gifts early is that you can be sure of the actual arrival of actual products and that stocks are still full. It would be extremely embarrassing to realize a week before the holidays that there are no more gifts available from your chosen provider. At the same time, you also have a wider selection of options, which means you are sure to find exactly the gift you are looking for.
My advice is to start choosing gifts at least two months before actually meeting with the gift recipient. Make a shortlist of products you might want to surprise them with, then choose the ones that will best suit your employees. With timely selection and ordering, you will spend the rest of the year with one less worry.
At the end of the year, we look back and think about everything we have achieved in the past twelve months. That is why December is the best time of the year to thank your employees and show them how much you appreciate their constant help, support and loyalty. It also lets them know that you are looking forward to future joint projects.
Long-term B2B partnerships are essential for businesses, fostering trust and stability in the corporate world.
Promotional products help businesses stand out from the competition and leave a lasting impression on customers.
Minimalism, as a philosophy of simplicity and functionality, is gaining traction across various fields, including corporate gifting.
Business gifts can be a powerful tool for strengthening relationships and expressing gratitude in the professional world.
Entering the new year is a pivotal moment for businesses—a time for a fresh perspective, exploring new opportunities, and planning…
Long-term B2B partnerships are essential for businesses, fostering trust and stability in the corporate world.
Promotional products help businesses stand out from the competition and leave a lasting impression on customers.
Minimalism, as a philosophy of simplicity and functionality, is gaining traction across various fields, including corporate gifting.
Business gifts can be a powerful tool for strengthening relationships and expressing gratitude in the professional world.
Entering the new year is a pivotal moment for businesses—a time for a fresh perspective, exploring new opportunities, and planning…
Long-term B2B partnerships are essential for businesses, fostering trust and stability in the corporate world.
Minimalism, as a philosophy of simplicity and functionality, is gaining traction across various fields, including corporate gifting.
Business gifts can be a powerful tool for strengthening relationships and expressing gratitude in the professional world.
Entering the new year is a pivotal moment for businesses—a time for a fresh perspective, exploring new opportunities, and planning the next steps in growth.
Brand marketing is a strategic process focused on building, maintaining, and enhancing brand recognition. It emphasizes how a brand communicates with its target audience to…
Promotional gifts have long been a strategic tool for businesses, allowing them to create lasting impressions and strengthen their relationships with clients, partners, and employees.
Effectively planning a year-round promotional product strategy is essential for any company looking to strengthen its brand visibility and build lasting relationships with customers. By…
In the business world, gift-giving is an important way to express respect, gratitude, and build relationships. A well-chosen gift can strengthen relationships and increase the…
Promotional gifting is a time-consuming process involving numerous steps, from selecting suitable gifts to their distribution. Business gifts must cater to different target groups, which…
The success of a business often hinges on its ability to effectively connect with its target audience. One of the most innovative and effective methods…
The last decade has seen a significant increase in awareness surrounding mental wellness. People are actively seeking ways to manage stress, anxiety, and overall mental…
Did you know that several billion promotional items are handed out worldwide each year, and a staggering portion of these end up in landfills? This…
Selecting the right materials for corporate gifts is a way for businesses to reduce their environmental impact while maintaining their competitive edge. Using sustainable materials…
In our rapidly evolving world, the concept of sustainability has emerged as a guiding principle for responsible living. It’s not merely a trend but a…
In the business environment, art is more than just decoration; it represents the expression of creativity and individuality of the company. Business gifts designed with…
The trend of personalization in corporate gifting has seen a significant rise. Personalized promotional gifts are no longer just a means to spread brand awareness…
In today’s business world, small businesses increasingly recognize the importance of corporate gifts as a means for effective brand promotion. The key to success in…
The art of maintaining and strengthening client relationships is paramount in the business world. One effective strategy that stands out is the use of personalized…
In the realm of modern business, sustainability is no longer a choice but a necessity. Eco-friendly corporate events have emerged as a pivotal aspect of…
As we step into 2024, the landscape of business gifting continues to evolve, reflecting broader societal and technological trends. Once considered a peripheral aspect of…
When it comes to fostering business relationships and building effective partnerships, promotional gifts are often underestimated. However, they are a powerful tool for networking and…
Promotional gifts are a key element in the marketing and relationship-building strategies of businesses. They not only serve as a means of appreciation but also…
Promotional gifts are a valuable marketing tool, but for businesses with budget constraints, allocating resources efficiently is crucial. The challenge is to make the most…
Autumn has only just begun, but many companies are already mapping out their promotional Christmas gift strategies. While it’s a longstanding tradition for businesses to…
In the dynamic landscape of marketing, where impressions are swift and competition is fierce, the role of design in promotional gifts has emerged as a…
Acknowledging and celebrating achievements is an essential aspect of fostering a positive and motivated work environment. Recognizing milestones such as position promotions, successful partnership deals,…
For health-conscious individuals and fitness enthusiasts, staying active and maintaining a balanced lifestyle is not just a passing interest but a core value that guides…
Quality sleep has become a luxury for many. However, the importance of a good night’s sleep cannot be overstated. Adequate sleep not only rejuvenates the…
In today’s business landscape, personalization has become a key strategy for creating meaningful connections and fostering strong relationships with clients, employees, and partners. One effective…
As a business owner, you may be familiar with the power of promotional gifts in creating brand awareness, engaging customers, and boosting sales. However, not…
In the modern era of business, there are countless brands and businesses vying for the attention of potential customers. With so much competition, it is…
When it comes to promoting your business, there are many different approaches you can take. Traditional advertising methods, such as television and print ads, have…
In today’s competitive market, it’s more important than ever for businesses to find ways to stand out and attract customers. Promotional gifts have become a…
With the rise of remote work, many companies are faced with the challenge of how to keep their remote employees engaged and motivated. While regular…
Technology has revolutionised the way we live, work, and interact with the world around us. In today’s digital age, we are constantly surrounded by gadgets…
In today’s world, companies are under increasing pressure to make sustainable choices and reduce their impact on the environment. This is true not only for…
The future of corporate gift giving is shifting towards virtual and experiential options as companies look for new and innovative ways to connect with their…
Are you in the process of designing a logo for your brand? If so, it’s important to consider how the logo will look when printed…
Every year, we are met with new, innovative ideas that are not only designed to bring revenue, but ones that are also designed with the…
Let’s take a moment to talk about corporate giving. Most companies are familiar with the concept of business gifts – whether it’s gift bags handed…
Rewarding employees and customers is a key part of good company behaviour. However, topics such as the budget for employee gifts or the right selection…
There are two key types of business gifts – those you give to customers and those you give to employees. Using both types of corporate…
Warm weather and longer days lift spirits and reduce stress. We associate sunshine with happy times – going to garden parties and parks, watching sports…
Hemp has taken the market by storm, with many industries using it for skin care, superfoods, fabric fibers, and on and on. But why has…
This coming Sunday, on July 3, we’ll be celebrating Plastic Bag Free Day – on this day we raise awareness of the importance of using…
Retap was founded in 2009, when sustainable products had not yet fully taken over the market. So to speak, Retap were one of the first…
Whether you have a habit of celebrating Christmas, the Jewish tradition of Hanukkah, or some other culturally specific holiday, giving gifts to loved ones, business…
The premise of gifting is the ancient way of expressing gratitude, respect, and love. Giving gifts in itself is fairly harmless and is based on…
Sustainability may have started as a consumer trend. But now many people see it as something necessary, and now it is expected that companies will…
You’ve heard of millennials and baby boomers, but how well do you know Generation Z? They are considered to be a fast-growing group of consumers…
As a company, we have a long tradition of gifting – to customers, industry colleagues, conference attendees, each other, family, friends, etc. And not only…
If you’ve been following us for a while, then you may remember our discussion of colour psychology and the talk of how important it is…
We live in a world where we are constantly in a hurry – we are in a hurry on our way to work, to school,…
A company’s brand is more important than you might think. Outwardly, your brand may seem to consist only of elements such as logos and colors,…
From employees to suppliers, customers and resellers, gifting is a great way to build relationships with your stakeholders. More companies see the benefits of building…
The better consumers remember your brand, the more likely your target audience is to think of you when they need your products and services. This…
As providers of a huge number of promotional and business gifts, we loudly advocate giving gifts to employees, customers, and business partners. Nevertheless, we are…
Sweet cookies, homemade salami, delicious organic spreads… Who wouldn’t want a delicious gift, especially during the holidays that are inevitably approaching! I know that I…
Whether you lead a team of five or supervise thousands in offices across the country, you know that your employees are indispensable. You will surely…
Successful businessmen and businesswomen are very good at building and maintaining trusting business relationships with their employees, co-workers, business partners, suppliers, customers and everyone else…
How can you be sure whether the promotion of your online store will succeed? Have you researched the market and chosen the most appropriate form…
Choosing promotional gifts is often challenging; sometimes we simply run out of ideas. Fortunately, inspiration can be found in nature, specifically in the weather. Did…
It’s no secret that email marketing is a powerful marketing and promotional tool that should be in every company’s repertoire. A good e-mail campaign attracts…
Promotional products are tangible objects on which the name or logo of the company is imprinted (sometimes engraved) – many entrepreneurs also opt for a…
When we receive free products, it feels like we have won the lottery. Whether it’s a free sample at the store or a free trial…
Finding new customers in order to increase sales is very tempting. But why would you do that when you are already doing business with a…
When personalizing promotional gifts, it is always important to think about the different branding techniques that can be utilised to add your company name and…
Environmentally friendly promotional products will stay in trend in the coming months – why is that? Hasn’t enough been done for our planet yet? Wasn’t…
The holiday season is ideal to surprise your employees and business partners with a small Christmas present. This will let them know that you also…
With the start of the new year, we are pressured by the desire to motivate the people around us. This is especially true for our…
Special events, recognition of employee achievements and customer gifts – all good reasons to order exceptional promotional gifts that will elevate your brand in a…
One of the reasons a company gives away business gifts is for promotional purposes. This is the most popular marketing move, which for a small…
When a company starts thinking about buying promotional gifts, one often wonders if it is financially stable enough to invest in a different form of…